Cradle to Cradle: Remaking the Way We Make Things books

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(Cradle to Cradle: Remaking the Way We Make Things.pdf) Reduce reuse recycle urge environmentalists in other words do more with less in order to minimize damage But as architect William McDonough and chemist Michael Braungart point out in this provocative visionary book such an approach only perpetuates the one way cradle to grave manufacturing model dating to the Industrial Revolution that creates such fantastic amounts of waste and pollution in the first place Why not challenge the belief that human industry must damage the natural world In fact why not take nature itself as our model for making things A tree produces thousands of blossoms in order to create another tree yet we consider its abundance not wasteful but safe beautiful and highly effective br br b Waste equals food b br br Guided by this principle McDonough and Braungart explain how products can be designed from the outset so that after their useful lives they will provide nourishment for something new They can be conceived as biological nutrients that will easily reenter the water or soil without depositing synthetic materials and toxins Or they can be technical nutrients that will continually circulate as pure and valuable materials within closed loop industrial cycles rather than being recycled really downcycled into low grade materials and uses Drawing on their experience in re designing everything from carpeting to corporate campuses McDonough and Braungart make an exciting and viable case for putting eco effectiveness into practice and show how anyone involved with making anything can begin to do as well br br b William McDonough b is an architect and the founding principal of William McDonough Partners Architecture and Community Design based in Charlottesville Virginia From to he served as dean of the school of architecture at the University of Virginia In i Time i magazine recognized him as a Hero for the Planet stating that his utopianism is grounded in a unified philosophy that in demonstrable and practical ways is changing the design of the world In he received the Presidential Award for Sustainable Development the highest environmental honor given by the United States br br b Michael Braungart b is a chemist and the founder of the Environmental Protection Encouragement Agency EPEA in Hamburg Germany Prior to starting EPEA he was the director of the chemistry section for Greenpeace Since he has been lecturing at universities businesses and institutions around the world on critical new concepts for ecological chemistry and materials flow management Dr Braungart is the recipient of numerous honors awards and fellowships from the Heinz Endowment the W Alton Jones Foundation and other organizations br br In the authors created McDonough Braungart Design Chemistry a product and systems development firm assisting client companies in implementing their unique sustaining design protocol Their clients include Ford Motor Company Nike Herman Miller BASF DesignTex Pendleton Volvo and the city of ChicagoDownload and Read Online books ePub/PDF/Audible/Kindle, its easy way to streaming Cradle to Cradle: Remaking the Way We Make Things books for multiple devices.