Sun Tzu and the Art of Business: Six Strategic Principles for Managers books

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(Sun Tzu and the Art of Business: Six Strategic Principles for Managers.pdf) More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy The Art of War Now in Sun Tzu and the Art of Business Mark R McNeilly shows how Sun Tzu s strategic principles can be successfully applied to modern business situations Here are really two books in one McNeilly s synthesis of Sun Tzu s ideas into six strategic principles for the business executive plus the entire text of Samuel B Griffith s popular translation of The Art of War Within McNeilly explains how to gain market share without inciting competitive retaliation how to attack a competitor s weak points and how to maximize the power of market information for competitive advantage He also demonstrates the value of speed preparation and secrecy in throwing the competition off balance employing strategy to beat the competition and the need for character in successful leaders In his final chapter McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice By using modern examples throughout the book from GE Microsoft AT amp T BMW Southwest Airlines FedEx and many others he illustrates how by following the wisdom of history s most respected strategist executives can avoid the pitfalls of management fads and achieve lasting competitive advantageDownload and Read Online books ePub/PDF/Audible/Kindle, its easy way to streaming Sun Tzu and the Art of Business: Six Strategic Principles for Managers books for multiple devices.

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